We speak with our partner agent – Rebecca Holders about life at Hortons and her journey so far.
Rebecca entered the property sector at the age of just 17, soon becoming a qualified estate agent and member of the National Association of Estate Agents (NAEA) via Propertymark.
“I also became an accredited domestic energy assessor, meaning I can carry out an Energy Performance Certificate (EPC).”
Before joining Hortons, Rebecca worked for a traditional high street estate agency and covered the same area that she does now (North Leicestershire).
However, the organisation that she was working for was very rigid in terms of working hours and client contactability.
“Working to strict hours made it very difficult to progress sales efficiently, and it didn’t give me a chance to maximise my productivity to benefit both me and the client.”
When asked about her first impressions of Hortons, Rebecca mentioned that she had been impressed by their approach to marketing and could feel the confidence and trust that they had in their employees.
“Coming from one of Loughborough’s most established estate agents, I was conscious that not everybody in the area would have heard of Hortons.”
“However, in my first meeting with them they answered all of my questions and put my mind at ease.”
“I could see their motivation, their beliefs, and I felt valued right from the beginning.”
The modern approach also impressed Rebecca, with Hortons’ marketing techniques standing out in comparison to other, more traditional agents in the local area.
“I saw real potential for my long term career with the company.”
When Rebecca first joined Hortons, she was given great support to help establish herself in the local market.
“Hortons were brilliant, especially with helping me establish a strong following on social media through self promotion.”
In the first few months it became tricky for Rebecca to win over clients due to the presence of Hortons in the local market.
“As we edged closer to the 6 month mark and clients began to notice our techniques and the success that we were having, going out and winning instructions became easier and easier.”
After the first 6 months, Rebecca and Hortons were established in North Leicestershire.
“Due to the global pandemic, my first year at Hortons has not been your average year.”
“However, the lockdown has only highlighted the strength of our modern approach, having managed to obtain stock and develop our presence when others have struggled.”
Despite everything that has been going on, Rebecca has had incredible success and has shown remarkable development, a progression that Hortons were keen to reward and support.
“Since joining Hortons, we have expanded the team in Loughborough to help manage the growing demand for our services.”
“We have added an accomplished viewings assistant, a sales progressor and a client care manager.”
This success is confirmed by the fact that since the 6 month mark of Rebecca’s short career at Hortons, she has listed more properties than any of her competing agents (105 others) according to Rightmove.
“As far as I am aware, we also have the highest social media following compared to our competitors.”
How did Hortons and Rebecca become market leaders in Loughborough? Rebecca puts it down to being different and having a unique approach.
“Loughborough is a traditional market town with a lot of competing agents, however they all share a very similar approach.”
“With our modern marketing techniques and high levels of customer service, more and more clients are beginning to see that we are in pole position to help get them sold.”
Outside of her professional success, Rebecca believes that Hortons have also helped her to grow as a person by consistently investing and placing trust in their employees.
“Being able to manage my own time effectively has given me the space and flexibility to grow and progress.”
In terms of the future, Rebecca has her eyes set on more growth and maintaining that number one spot.